Canadian Canoe Culture: The Canoe Documentary
This beautifully shot mini-documentary was created to help promote tourism to Ontario, Canada. Watch the full 27-minute documentary that follows five unique stories about, well, Canadian Canoe Culture. It’s pretty wonderful.
About the film and campaign via the Canadian Canoe Museum site:
“The Ontario Government has decided to promote the province as a tourist destination with their “Canadian Canoe Culture” campaign.
A group of paddlers and people involved in the tourism industry met at the Canadian Canoe Museum last spring and noodled that idea around, coming up with the idea of celebrating “ordinary heroes” and the various ways in which the canoe can and does promote a host of wonderful human values and outcomes.
We settled on five of those uses or outcomes around which to build the campaign.”